Reach Coffee County Through Douglas Right Now

Douglas Right Now is Coffee County's local news and community page, and 32 Productions operates it. It exists because people here want to know what is happening in Douglas, and it turned out that a page that tells them builds an audience that local businesses want to reach. That is what the Community Partner program is.

What the page covers

Local news, community events, school and sports happenings, openings and closings, weather, road work, the things people in Coffee County actually talk about. It is run by people who live here and shoot here, so the coverage comes with real photos and video rather than reposted press releases. That is why people follow it and why they keep reading.

How a Community Partner is featured

Partners are featured to that audience every month. The packages differ in how often and how prominently a business appears, and the details of each level are on the Douglas Right Now page. What every level has in common is that the feature is built by the same team that shoots the news: real photos of your business, real video, and a post written for a local reader rather than an ad copied from somewhere else.

Who it works for

• Restaurants and food trucks, because people decide where to eat by what they saw that week.
• Retail and service businesses that depend on people in Coffee County knowing they exist.
• New businesses that need to be introduced to the town.
• Events, fundraisers and organizations that need turnout.
• Businesses with something new: a location, a product, a hire, a season.

What partners should bring

Things to say. A partnership works best when the business has news a few times a year: a special, a new service, a milestone, a hire, a community event they are sponsoring. We shoot the photo and video and write it for the page, but the business has to tell us what is happening. Partners who send a note when something changes get more out of it than partners who wait to be asked.

Fits with everything else

The photos and video made for a feature are yours to use on your own page, your Google listing and your website, so a partnership doubles as content production. Combined with a marketing plan or a photo library, it covers both the making of the content and a place for it to be seen locally. Read marketing a small-town business without a big budget for how the pieces fit.

What a feature looks like

A feature is a post built the way the rest of the page is built: a real photograph or a short video shot at the business, a few sentences written for a local reader about what is happening there now, and a way to act on it. The new dessert case at a bakery, the owner of a tire shop explaining a seasonal check, a clinic announcing extended hours, a restaurant's Friday special. It reads as news about the town, because it is, and the audience treats it that way.

Events and fundraisers

Organizations that need people to show up, a benefit, a fish fry, a tournament, a revival, a school fundraiser, get the most immediate result from the page, because the audience is exactly the people who would come. A feature before the event and coverage of the event afterward, with photographs the organization can use next year, is the usual pattern. Read covering community events in Coffee County for how we shoot the event itself.

Frequently asked questions

Is this only for businesses in Douglas? It is for businesses that want to reach people in Coffee County, wherever the business is.

Can a nonprofit or a church partner? Yes. Organizations that need turnout are a natural fit.

Does the feature look like an ad? It is labeled honestly as a partner feature and written like the rest of the page.

How do I start? Pick a package on the page or call (912) 592-3376 and we will talk through which level fits.

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